From branding and direct sales to recruitment and reputation management, digital platforms are becoming essential tools for the commercial fishing and marine industries. This session explores how fishermen, gear makers, and marine businesses are using social media and online tools to stay competitive, tell their stories, and build the next generation of the workforce.
What You’ll Learn:
Explore how platforms like Facebook, Instagram, and YouTube are being used to attract customers, connect with the industry, and sell directly to consumers. Learn strategies for navigating misinformation, protecting your online presence, and using digital media to recruit new talent into the trade.
Key Discussion Points:
• How can commercial fishermen and businesses build an online presence that drives sales and visibility?
• What digital tools are helping small operators reach customers and tell their stories?
• How can social media support recruitment and workforce development in fishing communities?
• What are the risks of online misinformation, and how can industry professionals stay safe?
