Originally from the UK, Ashley Williams has been helping to build purpose driven brands for the past two decades. A true believer in brands living at the intersection of art and science, Ashley is passionate about bringing values based initiatives to life through consumer education and creating opportunities for people to take action. Grundens has been making products to protect commercial fisherman from the harshest conditions since 1926 and believes deeply in using its strength as a business to also help protect and maintain sustainable fisheries around the world.